Obamacare Signups are STILL not happening!
You’re going to see a ton of reports that now the ACA website has been “fixed”- that the number of website visitors has dramatically risen – and this is somehow a good thing. No – no, it’s NOT. What matters – is obamacare signups – or enrollments – and those numbers are still VERY LOW indeeed.
Example report on surging visitors: Yahoo
(Reuters) – A surge of visitors clogged the U.S. government’s revamped healthcare insurance shopping website on Monday, signaling that President Barack Obama’s administration has a way to go in fixing the portal that showcases his signature domestic policy.
Seriously? If I built a website for a business – and they had a million visitors – would they care? Maybe – but not as much as they care about how many “convert” – and by that, it could be fill out a form, request a quote, get a newletter signup, or buy a product. Hang on – get a quote – I said get a quote right?? Yes – I did – and getting a quote is the ultimate goal for ACA website visitors – right? WRONG – they first “get a quote” – and then they “SIGNUP” – if they do #1, without completing the “obamacare signup” phase – then the goal of the ACA has failed – and the website has failed the legislation.
Why? Because the goal of the Affordable Care Act isn’t to get people to a website – it is to get them health insurance… and in many states, the Federal Exchange website is the main vehicle to that – to get a quote and accept that quote, and then to be “insured” – The Obamacare website has NOT resulted in ENROLLMENTS – ergo – it is still an abject failure.
Someone on a car forum just came up with the perfect explanation of why visitors to the Affordable Care Act means nothing – the real result is the number of signups – which is still pathetically low…
He explained it thus:
“I’ve been to BMW USA’s website many times and built an M5 or M6 – the number I own is still ZERO.”
Replace BMW with any other car-make, and M5/M6 for whatever their favorite high-end car is – the result is the same – if you go to Porsche USA’s website and build your perfect 911, or Ferrari USA and spec your F458- it all means NOTHING until you open the check-book and place the order… quite honestly, the number of looky-loos doesn’t add a single red-cent to the bottom line of the car manufacturer – and drive-by visitors to the Affordable Healthcare Act’s signup website amount to nothing – SIGNUPS matter – window-shoppers don’t count for SQUAT…. 😉
#obamacare, #fail, #obamacare signup, #obamacare fail